A Third of Americans Consult Tarot or Astrology. This Is Not a Trend. It's a Shift.
One in three American adults now consult tarot cards or astrology as part of how they navigate their lives. When a third of a country does something, the question is no longer why they believe it — it's what need it's meeting that nothing else is.
Boondock Rebelle
One in three American adults now consult tarot cards or astrology as part of how they navigate their lives. The number is highest among Gen Z and millennials, but the gap is closing across age groups. When a third of a country does something, the question is no longer why they believe it — it's what need it's meeting that nothing else in their lives is meeting.