A Third of Americans Consult Tarot or Astrology. This Is Not a Trend. It's a Shift.

One in three American adults now consult tarot cards or astrology as part of how they navigate their lives. When a third of a country does something, the question is no longer why they believe it — it's what need it's meeting that nothing else is.

A Third of Americans Consult Tarot or Astrology. This Is Not a Trend. It's a Shift.

Boondock Rebelle

One in three American adults now consult tarot cards or astrology as part of how they navigate their lives. The number is highest among Gen Z and millennials, but the gap is closing across age groups. When a third of a country does something, the question is no longer why they believe it — it's what need it's meeting that nothing else in their lives is meeting.