What If the Placebo Effect Is the Point?

Belief alone produces measurable, neurobiologically real healing responses. The pharmaceutical industry has spent decades treating this as a problem to control for. Maybe it's the most important thing they've found.

What If the Placebo Effect Is the Point?

Stories from the Edge

Belief alone produces measurable, neurobiologically real healing responses. The pharmaceutical industry has spent decades treating this as a problem to control for. Maybe it's the most important thing they've found.